E-KID SAVES ALL

A portion of MB’s personal checking accounts were not enrolled in e-statements, despite, in many cases, having enrolled in online banking. Postcards were mailed to this customer base, using A-B-C split testing.

A—enroll in e-statements and get a $5 credit to your account.

B—enroll in e-statements and get 500 rewards points.

C—join E-kid by decluttering your office and saving the environment.

The postcard mailing campaign in total had about a 5% response rate, largely from the E-kid creative. Thereafter, E-kid flew onto statement inserts and online messaging.